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With many ways in which to make money as a website owner – from publisher networks to e-commerce associate programs – it’s important to choose an advertising network that will bring you the best turnover in revenue. With publisher networks, the company that runs the advertising network takes a slice of the revenue when you are advertising a product, service, website or company via your website. In effect, there is a middleman between the company you’re advertising and the revenue you receive. Of course, this gives you a broad reach as a publisher, but because there is an entity in the middle that takes what is effectively a commission, your potential revenue is lower than being direct with the company you are advertising on behalf for.

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